Since Starnet has long been a forward-thinking service provider, we were an early adopter of online document versioning and personalization. This enables our clients to go onto their own branded and secure web portal and make changes to templated documents at their leisure, using only a standard web browser. The system is accessible to registered users 24/7 from anywhere in the world.
The end product or ‘deliverable’ can be either a printed piece (a mailer, letter, brochure or post card, meeting invitation, stationery, etc.), or it can be a PDF file. This is often versioned (many of one), where the client has input some information online and perhaps uploaded some images. It can also be variable (each one different), where the client has uploaded a data file to the system. As the system generates PDF files on the fly based the information received, some clients utilize the PDF as their deliverable.
Besides images and text, versioned or personalized charts and graphs are another one of the features that are available though Starnet Media Group's online e-commerce solution.
In the example of national versus individual comparisons the national data would either be:
A: pre-programmed into the template. A user would then securely enter specific data and be presented with a document incorporating a comparative chart. This document might also have descriptive text and images in a defined layout.
B: The user could alternatively upload a larger collection of data (e.g. an Excel spreadsheet) and generate a fully personalized mailing to his or her clients/prospects. Tags can be added to the data file to select other parameters such as language, images, etc.
Customized solutions can usually readily be provided based on a client's specific needs.
